Ethco

E-commerce platform helping ethnic convenience stores go online with AI automation

FrontendE-commerceClient Work

Project Overview

The Problem

Ethnic and independent convenience store owners with low technical skills struggled to bring their businesses online, limiting their market reach.

The Solution

Developed an AI-powered admin portal and landing pages enabling store owners to easily create and publish products, automating complex processes.

My Role

Frontend Developer

Duration

8 months

Year

2022-2023

Key Metrics & Impact

500+

Store Owners

80%

Data Entry Reduction

Enabled

AI Automation

Low

Tech Required

Technical Implementation

The Challenge

Creating an intuitive interface for users with minimal technical skills while integrating AI automation and third-party services like Airtable for data management.

My Approach

Built admin portal with step-by-step product publishing workflow
Integrated Airtable API for seamless data synchronization reducing manual entry by 80%
Implemented Redux state management for complex data flows across the application
Developed landing pages with clear messaging and conversion-optimized design
Created AI-powered product description and image optimization features

Tech Stack

ReactNext.jsReduxAnt DesignAirtable APIFormspree

Results & Impact

Built admin portal successfully supporting 500+ store owners
Reduced manual data entry by 80% through Airtable API integration
Implemented intuitive interface enabling low-tech-skill users to manage stores
Created AI-powered features automating product publishing workflows
Developed landing pages driving store owner sign-ups and engagement

Key Features

✓

AI-powered product publishing automation

✓

Airtable integration for data management

✓

Admin dashboard for store and inventory management

✓

Step-by-step onboarding for non-technical users

✓

Automated product description generation

✓

Real-time inventory synchronization

Screenshots

Homepage and landing page

Store builder interface

AI product publishing